Layer 01
Demand
Paid ads, local search, off-market lists and outreach, aimed at the customers you actually want.
Meta and GoogleMapsData
About GenDum Fix
One team. One system that answers for it.
We run lead generation and the systems behind it for home service businesses and real estate operators. A distributed team that works on your clock, wherever your market is.
Since 2025Founded in the first quarter, built for the work we kept seeing go wrong
US-firstMost of our clients today, with the UK and Europe next
DistributedA core team plus specialists, assembled around the work
Your hoursWe work your clock, not ours
A word from the founder
Most agencies sell you one piece of this. Some only do marketing. Some only set up CRMs. Others sell you software and disappear after the handover.
I started GenDum Fix In The End Of 2025 because I kept watching the same thing happen. A business would buy leads from one vendor, a website from another, and a CRM subscription nobody finished setting up. Every piece technically worked. The money fell through the gaps between them.
So we do both halves. The demand, and the machine that catches it. I have never been able to honestly tell a client their problem was only one of those.
Most of our work has been in real estate: GoHighLevel builds, Meta and Google campaigns under the Housing category, county record pulls, skip tracing, cold text that stays compliant. Home service businesses have the same problem in different clothes. The call that rings out. The estimate nobody chased. The review nobody asked for.
We are deliberately not a big agency. You deal with the people doing the work, not an account manager relaying messages to them.
Romail ArthurFounder, GenDum Fix
Three layers. One accountable system.
Traffic is only one layer. The expensive part is what happens after someone raises their hand. We connect all three, so the lead does not die between vendors.
Layer 02
Conversion
Websites, forms, call paths and CRM stages built to turn attention into a trackable opportunity.
WebsitesRoutingPipeline
Layer 03
Follow-through
Speed to lead, nurture, reminders, review requests and reporting that keep opportunities moving.
Text backNurtureReviews
Built to flex, not to bloat.
A core team runs strategy, campaigns, CRM builds and creative. Around it sits a bench of specialists we bring in per project, so capacity follows the work instead of the work stretching to fit a payroll.
The core
Strategy, campaigns, CRM builds and creative. The same people from scoping to running it.
No junior inherits your account
The person who scoped the work is the person doing it. Nothing gets handed down because someone senior got busy.
Specialists on demand, not on payroll
Data, VAs, creative and compliance come in per project. You pay for the work, not for an org chart.
We hire when the work is there
Not in anticipation of it. The same discipline we apply to your ad budget.
What we hold to
Four things we will not trade away to win a contract.
One owner
Someone responsible for the whole journey, from the ad to the booked job. Not four vendors each defending one piece.
Honest proof
We publish a qualified range or a limitation instead of manufacturing certainty. If we cannot show it, we label it.
We stay after launch
A growth plan is only as good as what happens after the lead arrives. That is the part we own.
Grow on evidence
We add people when the work is there, and budget when a channel earns it. Same rule for us as for you.
One team. No finger-pointing.
Most businesses end up with four vendors and wonder why nothing converts. We built one operating team that owns the whole journey, from the click to the booked job.
The usual way
A stack of vendors
Each one defends their piece. Nobody owns the result.
The ad agency
Delivers clicks and impressions, then disclaims what happens after the lead lands.
The web developer
Builds a nice template with a contact form nobody is watching.
The CRM consultant
Sets up automations the team never actually uses.
Four invoices. Everyone points at someone else.
The GenDum Fix way
One accountable team
The same people own the ads, the site, the CRM and the follow-up.
Speed built in
Missed call text back and instant lead routing are part of the build, not an add-on.
Texting that gets delivered
A2P 10DLC registration handled, so your follow-up actually reaches people.
Reporting on revenue
Budget moves based on booked jobs, not clicks. If a channel stops earning, it goes.
One team, one number to call.
Start with the leak, not a pitch.
Book fifteen minutes. We will show you what is broken before we talk about what we would do about it.
Fifteen minutes, on screen. No cost and no slide deck.
